What CookGuide changes
One code on the pack works for both sides: the people cooking your product, and the business that makes it.
For your customers
Give customers the instructions for how they're actually cooking, with the right settings and clear steps. No picking through every option printed on the pack.
Clear, accessible instructions with larger text, high contrast, screen-reader support and multiple languages.
For your business
See how customers choose to prepare your products, and turn instruction use into product insight that printed instructions have never given you.
Improve and expand your digital cooking guidance without squeezing more information onto the pack.
Counted anonymously, without cookies or customer accounts. What's required on the label stays on the pack.
Give the back of the pack back
Packaging has to cover every appliance, wattage and market in the space left over. CookGuide moves the detail to the customer's phone, where there's room to make it clear.
The CookGuide portal
Write the steps once, translate them safely, preview on a phone and publish. These are the real screens.
Customer understanding
Every scan is a customer at the moment they cook your product. CookGuide counts what they choose, anonymously, so you can make the instructions and the product better.
How many of our customers use an air fryer?
Methods chosen, product by product.
Do people cook it from frozen or chilled?
Starting states, and how they change.
Which languages do our customers read?
The languages guides are read in.
Were the instructions easy to follow?
Asked at the last step. If not: the time, the temperature or the wording.
Do people follow it to the end?
Started, finished, and coming back.
Where are our products being cooked?
By region, never by person.
No cookies, no advertising and no customer accounts, and IP addresses aren't stored. Customers can turn counting off in the guide's settings.
Built to be printed
A code on packaging has to keep working long after it's printed. CookGuide is built around that.
Each product's link is permanent. Update the instructions as often as you need; the printed code keeps working.
Edits stay as a draft until someone publishes. Every published version is kept exactly as it was, with who published it and when.
Preview on a phone, share a preview link for sign-off, and fix what CookGuide flags: missing translations, hard-to-read steps, temperatures typed as text.
An organisation is verified before it can publish, and every guide says who provided it.
The instructions arrive with the page: no app, no sign-up, and it still works with a weak signal or scripts turned off.
Invite colleagues to write and translate. Owners decide who's in, and each product keeps a log of who changed and published what.
Add a product and the instructions you already provide, and see it on your phone in minutes. No integration or technical setup.